It's a very simple and basic idea, but full of fun.
Not to mention it wouldn't be hard to code in.
I like this idea, its a good way to escape the main flow of the game. (leveling, badges, etc.)
Like you said, it should be sign-up only, a prize would be nice.
This means that there would have to be 'rooms'. In this case, Id suggest parts of the Miryus map, closed of to create a field.